Built FROM LEGEND
A brand inspired by a man who refused to do only what was known and tried and decided to go his own way. A brand whose achievements have made it a legend.
Cooper Car Company wins multiple Formula 1 races and Constructors' Championships with drivers Jack Brabham and Bruce McLaren. Cooper is on par with racing greats like Ferrari and Porsche.
With his affectionately called “crazy car”, John Cooper became a legend at the Indy 500 race in Indianapolis. The rear-engine design, which is completely unknown in America, generated a great deal of interest, at the latest when John Cooper stood on the podium.
With his friend and designer Alec Issigonis, John Cooper launched the Mini Cooper - the birth of the legend. The little racer soon got involved in rallying and clinched numerous victories in the Monte Carlo rallies.
Following his vision, John refocuses the Cooper Car Company on sporty performance and engine tuning. The much sought after engine tuning kits are in such high demand that the Rover Group decides to relaunch the Mini Cooper after a 19 year hiatus. The legend experiences a rebirth.
With the expertise of Mike Cooper, BMW launched the new Mini in the late 90s. From the year 2000 onwards, the John Cooper Works Company has been supplying the little racer with suitable tuning kits. The legacy of his father is thus successfully continued by Mike Cooper.
Mike and Charlie found the Cooper Bikes Company with the aim of building innovative bikes for the urban environment. The first bikes bear the names of historic victories in the racing history of the Cooper Car Company. The bikes are successful from the start, and the Cooper Car Company is awarded the "GQ Best Brand Extension Award".